Consumption Behaviors Hinge on Financial Self-Interest
O'Brien, T. P., & Zoumbaris, S. J. (1993). Consumption behaviors hinge on financial self-interest. American Psychologist, 48, 10, 1091-1092.
Comments on the W. Kempton et al (see PA, Vol 80:7794) analysis of the role of financial self-interest in energy consumption (EC). Kempton et al provided a misleading treatment of consumption behaviors, leading readers to underweigh the importance of the consumer's financial self-interest in determining EC. Although social psychological variables are important in EC behavior, efforts need to focus on designing the most effective contingencies of financial self-interest.
