Psychological or Attitudinal Factors which Influence the Introduction of Energy Conservation Technologies

Energy conservation technologies can be classified in terms of (1) stages of development, (2) the investments required, (3) numbers of items involved, and (4) the beneficiaries. An example of the fluorescent lamp is used to explain the various psychological barriers in the way of energy conservation program. Measures are proposed to correct attitudinal factors at consumer and managerial levels. Exploitation of mass communication and electronic media is seen as the best possible way to achieve significant energy saving.