Television Feedback Used to Modify Gasoline Consumption

Rothstein, R. N. (1980). Television feedback used to modify gasoline consumption. Behavior Therapy, 11, 5, 683-688.

Provided feedback on the amount of gasoline consumed daily to a mass audience in West Texas via a nightly news television program. The amount of gasoline consumed was reported by gasoline station managers who took the information from automatic pump counters; university students tabulated this data from a random sample ( n = 18) of all 190 gasoline stations in the area. Results indicate that a mass audience can reduce gasoline consumption 31.5% when it receives appropriate feedback. (8 ref)

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