Values, Beliefs, and Proenvironmental Action: Attitude Formation toward Emergent Attitude Objects

Stern, P. C., Dietz, T., Kalof, L., & Guagnano, G. A. (1995). Values, beliefs, and proenvironmental action: Attitude formation toward emergent attitude objects. Journal of Applied Social Psychology, 26, 18, 1611-1636.

Explored a model in which individuals construct attitudes to new or emergent attitude objects by referencing personal values and beliefs about the consequences of the objects for their values. The model was tested on 199 Ss. Results indicate a subset of the major clusters identified in value theory is associated with willingness to take proenvironmental action; that a biospheric value orientation cannot yet be discerned in a general population sample; that willingness to take proenvironmental action is a function of both values and beliefs, with values also predicting beliefs; and that gender differences can be attributed to both beliefs and values. The model may explicate factors determining public concern with environmental conditions.

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