The Effect of Goal-Setting and Daily Electronic Feedback on In-Home Energy Use

Van-Houwelingen, J. H. & Van-Raaij, W. F. (1989). The effect of goal-setting and daily electronic feedback on in-home energy use. Journal of Consumer Research, 16, 1, 98-105.

Compared the effects of daily electronic feedback (DEF) with monthly external feedback (MEF) and with self-monitoring (SMO) of energy use in 325 single family homes in the Netherlands. Households were assigned to 1 of 6 experimental or control conditions based on number and type of appliances, home type, and use of natural gas in the previous year. In the 3 experimental conditions with goal-setting and feedback, less energy was used than in the control conditions. Households with a stated conservation goal saved more energy with cumulative DEF than with MEF or SMO.

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