Perloff, R. M. & Brock, T. C. (1980). "And thinking makes it so": Cognitive responses to persuasion.. In M.E. Roloff & G.R. Miller (Ed.). Persuasion: New directions in theory and research.. (pp. 67-169). Beverly Hills: Safe Publications.
Join over 15,000 subscribers who receive a free weekly newsletter from the founder of community-based social marketing, Dr. Doug McKenzie-Mohr.
New 4TH Edition
Available Today!
The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.