Social Psychology and Behavioral Medicine

Sutton, S. R. (1982). Fear-arousing communications: A critical examination of theory and research. In J.R. Eiser (Ed.). Social psychology and behavioral medicine. (pp. 303 - 337). New York: John Wiley & Sons.
Find this article online
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing