Determinants of Recycling Behavior: A Synthesis of Research Results

Hornik, J., Cherian, J., Madansky, M., & Narayana, C. (1995). Determinants of recycling behavior: A synthesis of research results. The Journal of Socio-Economics, 24, 1, 105-127.

Variables affecting consumer recycling behavior are classified into four theoretical groups: intrinsic & extrinsic incentives, & internal & external facilitators. These clusters of variables, taken from 67 empirical studies, are meta-analyzed, revealing that the strongest predictors of recycling are internal facilitators: specifically, consumer knowledge & commitment to recycling best predict propensity to recycle. External incentives - in particular, monetary rewards & social influence - are the next best predictors, along with frequency of collection. These relationships are further examined to isolate the impact of moderator variables in the studies reviewed: date of study, sample size, & mode of data collection. Based on the results, a model is proposed, & practical implications for motivating consumer participation in waste separation programs are outlined. 2 Tables, 2 Figures, 1 Appendix, 39 References. Adapted from the source document.

Find this article online
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing