Personality Variables and Environmental Attitudes as Predictors of Ecologically Responsible Consumption Patterns. Special Issue: Marketing Research
Balderjahn, I. (1988). Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns. Special Issue: Marketing research. Journal of Business Research, 17, 1, 51-56.
A causal model of ecologically concerned consumers is analyzed by the LISREL approach. Demographic, socioeconomic, cultural, personality, and attitudinal variables are specified to predict 5 patterns of ecologically responsible consumption. Data from 1,945 consumers in West Germany suggest that each behavioral pattern has its own cluster of predictors, although the ecologically concerned consumer belongs to the upper social classes. Results provide a foundation for market segmentation strategies and for educational programs of policy makers.
