Compliance without Pressure: The Foot-in-the-Door Technique

Freedman, J. & Fraser, S. (1966). Compliance without pressure: The foot-in-the-door technique. Journal of Personality and Social Psychology, 4, 195-202.

2 experiments were conducted to test the proposition that once someone has agreed to a small request he is more likely to comply with a larger request. The 1st study demonstrated this effect when the same person made both requests. The 2nd study extended this to the situation in which different people made the 2 requests. Several experimental groups were run in an effort to explain these results, and possible explanations are discussed.

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