The Use of Stimulus Control over Littering in a Natural Setting

O’Neill, G. W., Blanck, L. S., & Joyner, M. A. (1980). The use of stimulus control over littering in a natural setting. Journal of Applied Behavior Analysis, 13, 2, 379-381.

A conventional litter receptacle (55-gallon drum) and a specially designed receptacle consisting of a 55-gallon drum adorned with a plywood "hat" were alternated in 2 areas of a football stadium over a period of 4 games. A frequency count of several types of litter articles showed that more than twice as many items were deposited in the experimental container than the conventional one (an average of 52.5 and 21.5 items/game, respectively). The weight of litter deposited in each container showed a similar relationship. An average of .65 kg of litter/game were deposited in the conventional receptacle compared with an average of 1.3 kg/game for the experimental receptacle. (9 ref)

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