Consumer/Voter Behavior in the Passage of the Michigan Container Law
Crosby, L. A., Gill, J. D., & Taylor, J. R. (1981). Consumer/voter behavior in the passage of the Michigan container law. Journal of Marketing, 45, 2, 19-32.
The landslide victory of Michigan's bottle bill by popular vote contradicts previous findings regarding the small size of the ecologically concerned consumer segment. A survey of voter preference conducted just prior to the 1976 general election addresses this contradiction and some broader aspects of consumer environmental behavior. Implications for ecological marketers are discussed.
