The Value of Incentives in Stimulating Energy Conservation

Hutton, R. B., & McNeill, D. L. (1981). The value of incentives in stimulating energy conservation. Journal of Consumer Research, 8, 3, 291-298.

In the fall of 1979, the US Department of Energy implemented the Low Cost/No Cost Energy Conservation Program in 6 New England states. Results of a telephone survey of 1,811 households show that the use of incentives significantly increased consumer response. (13 ref)

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