Tax Credits as a Means of Influencing Consumer Behavior

Pitts, R. E., & Wittenbach, J. L. (1981). Tax credits as a means of influencing consumer behavior. Journal of Consumer Research, 8, 3, 335-338.

Examined the impact of the Residential Energy Conservation Tax Credit via telephone survey in a midwestern city; 146 individuals participated. Results suggest that the Tax Credit had minimal effect on major insulation purchase decisions and support the contention that tax credits do not benefit lower-income families as much as higher-income families. (6 ref)

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