Household Behavior and the Use of Natural Gas for Home Heating
Verhallen, T. M., & Van Raaij, W. F. (1981). Household behavior and the use of natural gas for home heating. Journal of Consumer Research, 8, 3, 253-257.
Investigated the factors that determine energy use for home heating. Household behavior and home characteristics were the major determinants, whereas attitudes were of minor importance. Home insulation had 2 opposing effects on energy use: lower thermostat settings but more airing out of rooms. (6 ref)