Attitudinal Determinants of Environmentally Responsible Behavior

"Investigated how voluntary simplicity lifestyle (VSL), hedonism and anti-materialism affect environmentally responsible behavior (ERB). Questionnaires containing multi-item 5-point or 7-point scales of ERB, VSL, hedonism and anti-materialism were administered to 130 undergraduates (average age 19.45 yrs). Factor analysis was applied to each of the scales. The VSL scale yielded 2 factors: 1) Careful shopping attitudes intended for long-term use and 2) self-sufficiency oriented attitudes. A measure of positive attitudes toward ERB was also obtained from this VSL scale. Multiple regression analysis was carried out on ERB, with other indices entered simultaneously as predictors. Results show that careful shopping attitudes intended for long-term use and positive attitudes toward ERB make a substantial contribution to ERB. "