Consumer Adaptation to Gasoline Price Increases

Pitts, R. E., Willenborg, J. F. & Sherrell, D. L. (1981). Consumer adaptation to gasoline price increases. Journal of Consumer Research, 8, 3, 322-330.

Results from the present longitudinal study provide new evidence on household response to gasoline price increases from 1973 to 1979. 260 household members of a consumer panel exhibited adaptive behavior in miles driven and made adjustments in automobile inventories; attitudes also showed adaptive tendencies. Classification of consumers into behavioral groups indicated potential for identifying behavior influences in different population segments.

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