Preferred Solutions to the Energy Crisis as a Function of Causal Attributions

Belk, R., Painter, J. & Semenik, R. (1981). Preferred solutions to the energy crisis as a function of causal attributions. Journal of Consumer Research, 8, 3, 306-312.

Results of 2 studies that obtained data from 605 heads of household support hypotheses that those accepting personal responsibility for the energy crisis favored and reported adopting the personal "solution" of voluntary energy conservation and that those making attributions to nonpersonal causes (e.g., the US government) were most likely to favor nonpersonal solutions.

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