Evaluating Energy Conservation Programs

Claxton, J. D., Ritchie, J. R., & McDougall, G. H. (1983). Evaluating acceptability and effectiveness of consumer energy conservation programs. Journal of Economic Psychology, 4, 1-2, 71-83.

Examines the problems involved in conducting program evaluation in the field of energy conservation. A critical view of evaluation research that highlights its similarities to basic research is offered, and it is suggested that an understanding of the issue of formative and summative evaluations may resolve some of the points of difference. Various stages of evaluation research are also examined within the context of energy conservation programs, and it is argued that experimental evaluations are desirable and feasible.

Find this article online
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing