Voluntary Response to Energy Conservation Appeals

Walker, J. M. (1980). Voluntary response to energy conservation appeals. Journal of Consumer Research, 7, 1, 88-92.

Reviews studies that support the hypothesis that there would be a voluntary reduction in residential energy use following the Arab oil embargo. The extent to which this reduction can be attributed to a voluntary response above that warranted by economic factors, such as the price of electricity, depends on the study under examination. In general, the response varied with geographical area, climate conditions, and type of energy used in the home.

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