The Impact of Behavioural Difficulty on the Saliency of the Association between Self-Determined Motivation and Environmental Behaviours

Green-Demers, I., Pelletier, L. G. & Menard, S. (1997). The impact of behavioural difficulty on the saliency of the association between self-determined motivation and environmental behaviours. Canadian Journal of Behavioural Science, 29, 3, 157-166.

Evaluated the impact of the perceived level of difficulty of environmental behaviours on the magnitude of the relationship between environmental self-determination and the occurrence of environmental behaviours. 444 undergraduates (aged 17-50 yrs) completed the Motivation Toward the Environment Scale (L. G. Pelletier et al, in press), along with self-report measures of environmental behaviours and perceived difficulty of environmental behaviours. Three types of environmental behaviours were examined: recycling, purchasing environmentally-friendly products, and educating oneself as to what can be done for the environment. It was hypothesized that the level of self-determination of environmental motivation significantly predicts the occurrence of environmental behaviours. Data were subjected to structural equation modeling analyzes. Results support the proposed hypothesis.

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