Pro-Environmental Habits: Propensity Levels in Behavioral Change

Dahlstrand, U. & Biel, A. (1997). Pro-environmental habits: Propensity levels in behavioral change. Journal of Applied Social Psychology, 27, 7, 588-601.

Examined relationships between habits, beliefs about products, choice criteria for purchasing, and perceptions of such factors, applied to the area of buying home detergents and washing-up liquids. 500 Swedish 20-70-yr-olds completed a questionnaire about purchasing behavior, attitudes toward environmental problems, and how influential a number of potential consequences would be for changing habits into more environmentally friendly ones. Results support the hypothesis that general factors such as environmental values and a sense of responsibility for the environment will be more influential in an early phase rather than in a later phase of changing established habits regarding purchases of washing and washing-up detergents, respectively. In a later phase of transition, specific beliefs about particular products will affect the testing and evaluation of a new behavior.

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