Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior
Roberts, J. A. & Bacon, D. R. (1997). Exploring the subtle relationships between environmental concern and ecologically conscious consumer behavior. Journal of Business Research, 40, 1, 79-89.
Data on the New Environmental Paradigm (NEP) scale and a scale designed to measure ecologically conscious consumer behavior (ECCB) were collected from a national mail sample of 572 respondents aged 20-65 yrs old and older. The NEP and ECCB scales were factor analyzed using CCAL clustering and LISREL. This 2-stage approach often identifies factors that common factor analysis overlooks. Four environmental concern dimensions of the NEP scale and of the ECCB were found: Balance of Nature, God and Nature, Limits to Growth, and Adaption before Modification. The relationships between these four dimensions are explored and discussed.
