McDonald's Litter Hunt: A Community Litter Control System for Youth

McNees, M. P. (1979). McDonald's litter hunt: A community litter control system for youth. Environment and Behavior, 11, 1, 131-138.

Describes a program that integrates existing community resources into a cost-efficient system controlling community litter. Adhesive stickers were randomly placed on existing litter throughout a community (population 30,000), and 60 youths were rewarded with prizes by McDonald's for participating in the program and finding the "special" litter pieces. When the program was implemented, litter was reduced 32% across the city.

Find this article online
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing