Prompting Anti-Litter Behaviors

Geller, E. S. (1973). Prompting anti-litter behaviors. Proceedings of the Annual Convention of the American Psychological Association, 907-908.

Gave a handbill to Ss entering a grocery store and 2 movie theaters. The handbills either did or did not contain a general or specific antilitter statement. Paper cups of lemonade with and without antilitter statements also were sold or given free to college students, and the amount of litter left on tables in a college snack bar was recorded before and after an antilitter message was placed on the table. Prompts increased the probability of correct disposal, and the specific prompt was generally more effective than the general prompt.

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