Small Group Dynamics: The Utility of Focus Group Discussions as a Research Method
Seal, D. W., Bogart, L. M. & Ehrhardt, A. A. (1998). Small group dynamics: The utility of focus group discussions as a research method. Group Dynamics, 2, 4, 253-266.
Although the use of focus group methodology is increasing in social science research, few empirical evaluations of this method are found in the literature. The purpose of this article is to demonstrate the utility of focus groups as a research method. We present a study in which a mixed-ethnicity sample of 44 men, ages 18-43 years, participated in both an individual interview and a focus group discussion covering 4 identical topics related to intimate and sexual relationships. Although both methods generated similar conclusions, a greater range and richness-depth of themes were present in the individual setting. However, dynamic interactions in the focus group setting provided insight beyond the content themes. Theories of small group dynamics are used to discuss our findings.
