Diffusion of Energy-Conserving Innovations
Darley, J., & Beniger, J. (1981). Diffusion of Energy-Conserving Innovations. Journal of Social Issues, 37(2), 150.
Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Discusses diffusion processes and factors influencing diffusion of networks. Indicates that the spread of energy-conserving household innovations proceeds primarily along social networks.
