No Dawn for 'New Dawn'

Kumar, A., Shankar, R., & Momaya, K. K. (2009). No dawn for New Dawn: The non-diffusion of an innovation. Asian Journal of Management Cases, 6(1), 27 - 35.

This case describes events in the build-up to the diffusion of an innovation before it has reached critical mass. The innovation in question is the large-scale use of renewable energy to power telecom sites. A manager is passionate about this innovation, and it seems to be a sound solution to an urgent business problem. However, he struggles to get acceptance for his ideas from key stakeholders, and his proposal rides a roller coaster.

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