Extending the Theory of Planned Behavior: Predicting the Use of Public Transportation
Heath, Y., & Gifford, R. (2002). Extending the theory of planned behavior: Predicting the use of public transportation. Journal of Applied Social Psychology, 32(10), 2154-2185. doi:10.1111/j.1559-1816.2002.tb02068.x.
An expanded version of the theory of planned behavior (TPB) was used to predict and explain public transportation use. A pre-post design was used to examine changes in 175 university students' (mean age 24.4 yrs) bus ridership after the implementation of a universal bus pass (U-pass) program. Bus ridership significantly increased after the U-pass was implemented, and associated changes in attitudes and beliefs about transportation modes were found. In both phases, students' public transportation use was well predicted by the original TPB. However, 2 additional constructs-a descriptive norm, and the interaction between intention and perceived behavioral control-significantly improved prediction in both phases of the study. These constructs might be useful additions to the original TPB, at least in this behavioral domain.