Emotions and Actions Associated with Norm-Breaking Events

Wilson, D., & O'Gorman, R. (2003). Emotions and actions associated with norm-breaking events. Human Nature, 14(3), 277-304. doi:10.1007/s12110-003-1007-z.

Norms have a strong influence on human social interactions, but the emotions and actions associated with norm-breaking events have not been systematically studied. We asked subjects to imagine themselves in a conflict situation and then to report how they would feel, how they would act, and how they would imagine the feelings and actions of their opponent. By altering the fictional scenario that they were asked to imagine (weak vs. strong norm) and the perspective of the subject, the emotions and actions associated with norm-breaking events could be examined. We tested the following hypotheses: (1) norms create emotional asymmetries that resolve conflicts in otherwise symmetrical contest situations; (2) sex differences exist in response to norm-breaking events, with males more prone to violence than females; (3) individual differences exist in response to norm-breaking events, along the lines predicted by theoretical models; and (4) emotions and actions attributed to one's opponent are distorted in ways that can be interpreted as adaptive for the believer. In addition to these basic hypotheses, we address more subtle issues concerning the particular emotions provoked by norm-breaking events, the degree to which emotional response is fine-tuned to the situation.

Find this article online
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing