Sun protection behaviors and stages of change for the primary prevention of skin cancers among beachgoers in southeastern New England.
Weinstock, M. A., Rossi, J. S., Redding, C. A., Maddock, J. E., & Cottrill, S. D. (2000). Sun protection behaviors and stages of change for the primary prevention of skin cancers among beachgoers in southeastern New England. Annals of Behavioral Medicine, 22(4), 286-293.
Evaluated the impact of a large scale campaign to encourage increased protection from solar ultra violet radiation. Representative household interview surveys were conducted both before (252 men and 308 women, age 14 to 50+ yrs) and after (291 men and 314 women, age 14 to 50+ yrs) the campaign. The initial survey showed high levels of awareness of a skin protection message. The survey following the campaign showed large increases in awareness of the campaign slogan. There were high levels of reporting about taking extra precautions for sun protection and of encouraging other people, particularly children, to increase their sun protection.
