The goal of this research was to determine the long-term viability of a sun health message. A multi-part educational intervention on hazards of sun exposure and methods of protection was delivered to fifth- and sixth-grade students, followed by a questionnaire to assess learning of the message. Four years later, participants were tracked and a questionnaire administered to assess retention of the sun health message. No formal sun health educational programs were delivered over the 4-year period. Participants retained the knowledge that sun can cause cancer and skin dam- age; however, the importance of appearance to these teens seems to have affected decisions about sun protection methods. Four years later, as teens, the students preferred a sun-tanned appearance and rejected methods of sun protection, especially the use of sun-protective clothing.