hsaravia Feb 13, 2006 8:01 am

Hello,

my name is Horacio. Im an agronomist from Uruguay. I have finished my master degree last August in The University of Georgia, US. Im currently working in INIA, an Agricultural Research Institute, a non-profit organisation. During my stay in the States I have purchased the book Fostering Sustainable Behavior and have had some contact with Social Marketing issues. Im really interested in this topic. My question is if you know some experience that have used social marketing tools to promote agricultural technologys adoption by farmers. I would like to read about that, because my work is strongly related to technology transfer and problems with adoption.

Thanks in advance.
Horacio.