Hugh Tyrrell Cape Town Jun 9, 2007 5:20 am

Dear All

The Cape Town municipality has sub-contracted a waste management company to introduce voluntary household recycling collection service in a community of some 25 000 higher-consumption households. The municipality has set a minimum participation rate of 80% of households. This seems over-ambitious. As their public participation and 'social marketing' consultant, my question is would anyone hazard a guesstimate on the (a) worldwide average of such programmes, and then the (b) US, (c) Canada, (d) Australia and (e) New Zealand average rates.

Regards
Hugh Tyrrell

Tyrrell Associates
Environmental Communications & Consulting
Tel: (021) 44 - 88123
Cell: 083 - 253 4100.
Fax: (021) 44-88122
Email: [email protected]
10 Nuttal Road, Observatory.
PO Box 2341, Cape Town 8000
Website: http://www.tyrrellassociates.co.za