Steven Brant Bryn Mawr Jan 16, 2008 4:53 am

I thought some of you might be interested in this just-published book, from Greenleaf Publishing in England). And, for the record, I have no financial interests in this publication or in Greenleaf Publishing. All I'm doing is offering people access to the most leading edge thinking in the sustainability field I'm aware of.

Steve 
http://www.greenleaf-publishing.com

SUSTAINABLE VALUE: How the World's Leading Companies Are Doing Well by Doing Good

Chris Laszlo with a Foreword by Patrick J. Cescau, Group Chief Executive Officer, Unilever

"In the swelling sea of sustainability literature, Chris Laszlo's Sustainable Value offers an island of clarity and focus." Stuart Hart, Cornell University, author of Capitalism at the Crossroads

ORDER ONLINE AND RECEIVE 10% DISCOUNT

SUSTAINABLE VALUE: How the World's Leading Companies Are Doing Well by Doing Good

208 pp | 234 x 156 mm | hardback | ISBN 978-1-906093-06-8 | Published January 2008 List price: GBP16.95 EUR25.50

Published in North America by Stanford University Press Free to view/download: "Foreword" by Tyler J. Elm of Wal-Mart; "Chapter 1: Life at the top"; "Chapter 9: Introduction to sustainable value"; and "Postscript" by David Cooperrider (Look in "Table of Contents").

You can also request a review copy or inspection copy. A small but influential group of mainstream global industry leaders are now reinventing the role of business in society. They are shifting the focus away from minimising negative impacts to offering new solutions to global problems that the public sector has been unable to tackle alone. In this new competitive environment, societal challenges such as climate change or the alleviation of global poverty are not only risks, but huge business opportunities, not only for niche players, but for mainstream business. These leaders are creating 'Sustainable Value'. They are creating it through the provision of value to both their shareholders and their stakeholders - an ever-growing list of diverse constituents impacted by the social, environmental and financial performance of global business. In short, they are doing well by doing good. In this outstanding book, Chris Laszlo defines, illustrates and shows how business can action 'Sustainable Value' in three profoundly different ways. First, a management fable looks at the experiences of a dynamic business leader as she grapples with the new business realities of managing stakeholder, as well as shareholder pressures. Second, with the real thing - inside stories from some of the largest corporations in the world that are successfully integrating sustainability into their core activities, not only from a sense of moral correctness, but because it makes good business sense. And, finally, with frameworks, tools, and methods that will make sustainable value creation concrete for business practitioners everywhere. This book is a masterful synthesis - part novel and part executive briefing - a refreshing kind of prophetic pragmatism, helping leaders anticipate and see the future in the context of the actual. In Sustainable Value Chris Laszlo speaks with resounding clarity to the living challenges, the real dilemmas, and haunting questions of CEOs everywhere. Order Sustainable Value online and receive 10% discount

PRAISE "The sooner companies apply the principles set out in this book the better placed they will be." Patrick J. Cescau, Group Chief Executive Officer, Unilever

"Read Sustainable Value, dispel the myth that environmental responsibility is expensive, and form a new vision of industry as part of the solution rather than a part of the problem; and more profitable at that, not less." Ray Anderson, Founder and Chairman, Interface, Inc.

"Sustainable Value is a bold and inspiring read for managers who want the 'story' of sustainability as well as compelling case studies accompanied by a structured guide to managing in the new business context." Luk Van Wassenhove, The Henry Ford Chaired Professor of Manufacturing, INSEAD

"Chris Laszlo's message is huge and simple: we are on the eve of one of the greatest revolutions in management history..." Professor David Cooperrider, Fairmount Mineral Professor of Social Entrepreneurship; Founder and Chairman, Center of Business as an Agent of World Benefit, Weatherhead School of Management, Case Western Reserve University

"Chris Laszlo has done it again!" Nancy J. Adler, Professor of International Management, McGill University

TABLE OF CONTENTS

Foreword
Patrick J. Cescau, Group Chief Executive Officer, Unilever

Foreword Tyler J. Elm, Senior Director, Corporate Strategy & Finance,Wal-Mart Stores, Inc.

Introduction

PART I: DEENA'S STORY

Chapter 1 Life at the top
Chapter 2 Turning point
Chapter 3 Rebirth of the sustainable company

PART II: MAINSTREAM COMPANIES THAT ARE DOING WELL BY DOING GOOD

Chapter 4 The new competitive environment
Chapter 5 DuPont
Chapter 6 Wal-Mart
Chapter 7 Lafarge
Chapter 8 NatureWorks LLC, a subsidiary of Cargill

PART III: THE SUSTAINABLE VALUE TOOLKIT

Chapter 9 Introduction to sustainable value
Chapter 10 The eight disciplines
Chapter 11 Putting it all together

Postscript. Business as an Agent of World Benefit: How the Holy Grail of business - innovation - can be magnified through the power of sustainable value creation Professor David Cooperrider, Founder and Chairman, Center of Business as an Agent of World Benefit, with Ante Glavas, Executive Director, and Nadya Zhexembayeva, Associate Director

email: [email protected]
phone: +44 114 282 3475
web: http://www.greenleaf-publishing.com

Steven G. Brant

Founder and Principal
Trimtab Management Systems
303 Park Avenue South, Suite 1413
New York, NY 10010
(646) 221-1933
Skype: stevengbrant
[email protected]
http://www.trimtabmanagementsystems.com