Seattle University implemented a reusable mug program using social marketing techniques. I have attached our report on how we developed and implemented the plan as well as all the ads. All information is on line; as of July 2009, the direct link is http://www2.seattleu.edu/sustainability/gotmug.aspx. If the link is broken it means I've updated the web navigation, so go to the SU home page http://www.seattleu.edu/ and search "how to create a got mug? campaign"
Karen Price
Campus Sustainability Manager
Seattle University
United States
http://www2.seattleu.edu/sustainability
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