I am an Environment and Resource Studies graduate student at the University of Waterloo and I would like to put together some research regarding social marketing campaigns in relation to residential energy conservation. My aim is to produce an article that could be submitted to the Journal of Fostering Sustainable Behavior and posted to this website for everyones benefit while working in this field.
I am hoping that someone in this CBSM community would be able to help with some case studies, examples of residential energy conservation campaigns (with measurements of outputs and outcomes) and data regarding the environmental impacts (e.g. CO2 emissions) of various residential energy consumption behaviours.
For example data on the associated CO2 emissions caused from a typical electric dryer, from phantom power, or inefficient light bulbs.
At this point, all and any behaviours are potential focus points of the paper.
I would really appreciate your thoughts to help put this together.
University of Waterloo
P.S. feel free to email me directly if you would prefer.