Engaging Public in Protection of Species at Risk

Hi,
I am trying to help a nonprofit use CBSM to help the public and their membership become more active in advocating for the protection of the Mexican Wolf by making calls, writing letters to the editor, or attending events. I am not sure how to frame this campaign for two reasons. Protection of the wolf seems to be connected to a belief that all nature has an equal right to exist (the deep ecologist), so those on the fence are hard to influence. Much of the population is urban and don't have a direct connection with wild places.

Does anyone have any resources that would help me tackle this challenge?
Thanks,
Lisa

Lisa LaRocque
Intercambios
United States
www.intercambios-usmex.org