I'm going to undertake some research about how to counter when people are convinced that something is too expensive (especially before they know the cost). In my experience it seems to be an easy fall back for folks when they don't want to do something (in this case, pay for recycling programs).
In case it's helpful, the context I'm focusing on is recycling and composting for businesses as well as public events. I find the same hesitation in both groups in general and even if you tell someone they can save money by recycling (as long as they do it well, of course), I find it difficult to counter the suggestion since I of course don't know the ins and outs of their financial situation.
If any of this isn't clear, let me know! If I find anything exciting I'll be sure to share with anyone who expresses interest as well.
Thanks in advance!
Public Program Coordinator
City of Calgary