Reactance and Norm Appeal in Anti-Littering Messages

Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.

Conducted 3 experiments with a total of 390 children (over age 10 yrs) patronizing public swimming pool concessions to test a model of how anti-littering messages vary in the kind of social pressure against littering they attempt to impose. Results show that messages making explicit commands against the act generated more littering than those appealing to social normative standards. (10 ref)

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