Cognitive and Physiological Processes of Fear Appeals and Attitude Change: A Revised Theory of Protection Motivation

Rogers, R. W. Cognitive and physiological processes of fear appeals and attitude change: A revised theory of protection motivation.. Social Psychophysiology. Ed. J. Caciopppo & R. Petty. New York: Gilford Press, 1983.
Find this article online
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing