Green Movement in a Newly Industrializing Area: A Survey on the Attitudes and Behaviour of the Hong Kong Citizens
Chan, R. & Yam, E. (1995). Green movement in a newly industrializing area: A survey on the attitudes and behaviour of the Hong Kong citizens. Journal of Community and Applied Social Psychology, 5, 4, 273-284.
Tested the relationship between environmental attitudes and behavior of the citizens of Hong Kong using a revised version of M. P. Maloney & M. P. Ward's ecological scale. Variables of affect, knowledge, verbal commitment, and actual environmental behavior were assessed in 552 Ss. Verbal commitment and affect were found to be the most immediately relevant predictors of self-reported environmental behavior. However, knowledge was found to be only weakly related to self-reported environmental behavior. Results indicate that the government should rely more on emotional than cognitive appeal for spelling out environmental messages. Findings also suggest the inclusion of other nonattitudinal factors for predicting the environmental behavior.
