Public Policy and Consumer Information: Impact of the New Energy Labels

McNeill, D. L. & Wilkie, W. L. (1979). Public policy and consumer information: Impact of the new energy labels. Journal of Consumer Research, 6, 1, 1-11.

Investigated 2 questions about the federal energy consumption labeling program for home appliances: (a) the likely impact of the labels on consumers and (b) the relative effect of alternative information formats. Results from 180 female consumers (low, middle, and affluent income levels) indicate that the labels can communicate useful information but, by themselves, do not produce significant behavioral change.
 

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