Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.

Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they were based needs to be supplemented with alternative psychosociological models in developing future programs.

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