Missing minorities: Explaining low migrant blood donation participation and developing recruitment tactics.

Missing Minorities (MIMI) is a research project initiated by the European Blood Alliance that aims to develop new strategies to recruit blood donors from minority groups. This paper contributes to this larger project by analyzing data of the German Socio-Economic Panel study 2011 that questioned over 20,000 respondents about their blood donation behavior. Within this sample, the authors identify 1,726 potential blood donors from various migrant groups. Applying logistic regression analysis, the authors analyze differences between blood donors and non-donors with migration background. The results show that non-donors trust other people significantly less, use the internet less often, and have a significantly lower reading ability in German. Based on these findings, the authors discuss the current practices in minority blood donor recruitment as found in the MIMI project. Furthermore, promising recruitment tactics for blood donation managers and areas for further research are derived.