Easy come, easy go. Retention of blood donors.

Articles
van Dongen, A. (2015). Easy come, easy go. Retention of blood donors. Transfusion Medicine, 25(4), 227–233.
Retention of blood donors has benefits over recruitment of new blood donors. Retention is defined as preventing donors from lapsing and eventually becoming inactive. This review p…

Motivating blood donors to recruit new donors: Experimental evaluation of an evidence-based behavior change intervention.

Articles
Lemmens, K. P. H., Ruiter, R. A. C., Abraham, C., Veldhuizen, I. J. T., & Schaalma, H. P. (2010). Motivating blood donors to recruit new donors: Experimental evaluation of an evidence-based behavior change intervention. Health Psychology, 29(6), 601–609.
Objective: A sustainable, evidence-based intervention to motivate current blood donors to recruit new donors was evaluated using a quasi-experimental, in-service trial at three do…

Using multimedia blood donation education materials to enhance individual readiness to donate blood and increase donation behaviors .

Articles
Huckins-Barker, J. (2014). Using multimedia blood donation education materials to enhance individual readiness to donate blood and increase donation behaviors (Doctoral dissertation). Retrieved from ProQuest Central. (UMI No. 3671382).
To date, the theory of planned behavior (TPB) and expanded constructs such as self-efficacy and anticipated regret are most commonly applied to understanding blood donation behavi…

First-time donors responding to a national disaster may be an untapped resource for the blood centre. 

Articles
Guo, N., Wang, J., Ness, P., Yao, F., Bi, X., Li, J., … & Shan, H. (2012). First-time donors responding to a national disaster may be an untapped resource for the blood centre. Vox Sanguinis, 102(4), 338–344.
Background: On 12 May 2008, a severe earthquake struck Sichuan in China. Many people donated blood for the first time, leading us to question whether these donors might become rep…

Community attitudes to remunerated blood donation in Australia: Results from a national telephone survey.

Articles
Bambrick, H., & Gallego, G. (2013). Community attitudes to remunerated blood donation in Australia: Results from a national telephone survey. Transfusion Medicine, 23(5), 302–308.
Background: Blood in Australia is sourced through voluntary, non-remunerated donations. With periodic shortages in supply, increasing demand for blood products and a donor base th…

The effects of a culturally-tailored campaign to increase blood donation knowledge, attitudes and intentions among African migrants in two Australian States: Victoria and South Australia.

Articles
Francis, K. L., Polonsky, M. J., Jones, S. C., & Renzaho, A. M. N. (2017). The effects of a culturally-tailored campaign to increase blood donation knowledge, attitudes and intentions among African migrants in two Australian States: Victoria and South Australia. PLoS ONE, 12(11), e0188765.
Research suggests that African migrants are often positively predisposed towards blood donation, but are under-represented in participation. A culturally-tailored intervention tar…

The blood-donation experience: Perceived physical, psychological and social impact of blood donation on the donor.

Articles
Nilsson Sojka, B., & Sojka, P. (2003). The blood-donation experience: Perceived physical, psychological and social impact of blood donation on the donor. Vox Sanguinis, 84(2), 120–128.
Background and Objectives: This study aimed to investigate the impact and effects of blood donation on blood donors as perceived and reported by donors themselves.  Materials and…

Can inactive blood donors be re-recruited? A stratified randomised pilot study.

Articles
Ou-Yang, J., He, B., Rong, X., & Bei, C.-H. (2017). Can inactive blood donors be re-recruited? A stratified randomised pilot study. Transfusion Medicine, 27(6), 421–427.
Objective: The aim of this study was to evaluate the effectiveness of recruitment of inactive donors by telephone call and cell phone short message service (SMS), to assess the ca…

Under blood pressure - differentiated versus undifferentiated marketing to increase blood donations.

Articles
Sundermann, L. M., Boenigk, S., & Willems, J. (2017). Under blood pressure - differentiated versus undifferentiated marketing to increase blood donations. International Review on Public and Nonprofit Marketing, 14, 321-340.
Despite strong evidence in current marketing theory and practice that a differentiated marketing approach increases recruitment success, blood services worldwide often use undiffe…

Are university students a favorable target group for blood donation campaigns?

Articles
Eser, B., Kurnaz, F., Kaynar, L., Yay, M., Şıvgın, S., Ünal, A., & Çetin, M. (2010). Are university students a favorable target group for blood donation campaigns? Turkish Journal of Hematology, 27(04), 275-28.  
Objective: The aim of this study was to investigate the willingness of university students regarding blood donation and to compare results among residents living in the Kayseri ci…

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