In California, businesses generate more than half the state's waste and thus, can play a significant role in helping local governments reduce the amount of garbage being diverted to the landfills. The Waste Reduction Awards Program (WRAP) is coordinated by the California Integrated Waste Management Board (CIWMB) and provides an opportunity for California Businesses to gain public recognition for their outstanding efforts to reduce waste. Established in 1993, WRAP is an annual program that recognizes California businesses that have made extreme efforts to reduce non-hazardous waste and divert less garbage to landfills. Any California business that has taken significant measures to reduce the amount of waste generated may apply. Businesses do not compete against each other as each business is judged independently based upon individual accomplishments. Successful applicants receive a WRAP winner logo, which can be placed on products and used in advertising and educational materials. The logo indicates that the State has recognized the business's efforts to drastically reduce waste. In addition, the CIWMB publicizes WRAP winners via local and statewide press releases.
Since 1993, more than 2,800 California businesses have received WRAP awards and many of them have won multiple years. In addition, since 1996, ten companies are annually designated as "WRAP of the Year" winners for leading commercial efforts to reduce, reuse, and recycle. They share a common achievement of waste reduction and most have one or more employees dedicated to overseeing waste reduction programs. Many of the winners have asked suppliers to reduce wasteful packaging on products and others have found uses for discarded materials.