Pop Sustainability is a non-profit organization that is popularizing the concepts and practices of sustainability and is committed to having those concepts and practices come to life on a daily basis. We have created a global campaign to cause a more humane, ecologically sound and economically just society through the arts, advertising and mass media ñ the tools of popular culture. We promote individuals, artists, communities, organizations and governments that are committed to sustainability and sustainable lifestyles. Essentially, we use the communications tools of pop culture to change behavior.