I am managing a new paint recycling program to change the behavior of painters to use recycled content latex paints. This community of purchasers is tough to work with. How can I encourge change in light of working in an industry with minimal profit margins? In addition my company is not too green; I am looking for ways to change behavior of stubbor Minnesotans who don't like change. I see my work in MN as paving the way for the painting industry. What can I do to change behavior on a local and national level?