I am a 4th year business student at Wilfrid Laurier University. I am also an avid gardener - I grow organic foods and herbs in the summer and create my own herbal remedies, teas, tinctures and so on. I'm very interested in social marketing because of these interests and hobbies of mine. I hope one day to open a business that is truly environmentally sound and socially responsible.
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The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.